Chapter 3 – Adaptive Infrastructure
by Doug Keating
Early growth of the insulation industry, as discussed in chapter 1, was a factor of economic forces and emerging technologies. Today, the same forces of demand, regulation, market conditions and even social values have, over the past 6 decades, created the residential infrastructure in which we live. These forces have shaped what future generations will inherit, which is, in many cases, an array of rather poorly insulated oversized structures. Adaptation to current market conditions has been and will continue to be the most logical route to sustainability. Insulation, the enabler of the growth of average home size over the past 60 years, may finally be in a position to become our savior while the value of remodeling continues to garner favor over new construction.
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